Moorgate is not a run-of-the-mill PR agency. Set up in 2001 by former bankers and former financial journalists, it exploits a gap in the market for intelligent communications executed by people that understand the products and services they are profiling. A key message many clients need to communicate is one of expertise. This is Moorgate's key skill, especially in corporate banking and related areas.
Being specialists we tailor communications campaigns to our clients' message/audience needs - focussing on selling their expertise through a series of imaginative knowledge-led tactics including ghost-commentary writing and placement in the specialist press; deal/client case-study writing and placement in the relevant media; in-house thought-leadership events; media placement of research; awards and deals-of-the-year submissions and lobbying; as well as bespoke and intelligent news dissemination that starts (rather than finishes) with a press release.
