Being specialists we tailor communications campaigns to our clients' message/audience needs - focussing on selling their expertise through a series of imaginative knowledge-led tactics including ghost-commentary writing and placement in the specialist press; deal/client case-study writing and placement in the relevant media; in-house thought-leadership events; media placement of research; awards and deals-of-the-year submissions and lobbying; as well as bespoke and intelligent news dissemination that starts (rather than finishes) with a press release.